UPPER PREMIUM

This emerging category is attracting cruise passengers looking for a bit of luxury without breaking the bank. So what sets upper premium cruising apart from the rest? Cruise lines in this segment of the market offer fantastic service, well-appointed accommodation, usually with luxury toiletries, and fine-dining options on larger vessels.


Personalised service is paramount, with butlers on hand to unpack your bags or book your table at restaurants. Top-notch service also means a high crew-to-passenger ratio so staff members are able to pander to guests’ every whim.


Oceania Cruises is one of the leading upper premium lines; it’s known for its excellent food and has won Cruise Passenger Readers’ Choice Best in Food award two years in a row. Oceania has had famous French chef Jacques Pepin in place as its Culinary Director since 2003, and he not only overlooks the menu fleet wide, but also hosts specialty cooking classes onboard as well as dedicated food themed cruises.

Celebrity Cruises will be launching Celebrity Apex, sister ship to the technologically advanced Celebrity Edge, later this year. These science-fictionesque ships offer striking features such as the Magic Carpet, a tennis-court-sized platform that moves up and down the ship to serve different purposes. Also onboard is Eden, a lush lounge and entertainment area filled with plants that has more outward-facing glass than any other room at sea. In the morning, guests can chill out before the day’s activities with yoga or a casual breakfast, and by night the space transforms into an immersive drinking and dining venue.


This cruise category is growing quickly and there’s plenty to be excited about – watch this space.

UPPER PREMIUM

This emerging category is attracting cruise passengers looking for a bit of luxury without breaking the bank. So what sets upper premium cruising apart from the rest? Cruise lines in this segment of the market offer fantastic service, well-appointed accommodation, usually with luxury toiletries, and fine-dining options on larger vessels.

Personalised service is paramount, with butlers on hand to unpack your bags or book your table at restaurants. Top-notch service also means a high crew-to-passenger ratio so staff members are able to pander to guests’ every whim.

Oceania Cruises is one of the leading upper premium lines; it’s known for its excellent food and has won Cruise Passenger Readers’ Choice Best in Food award two years in a row. Oceania has had famous French chef Jacques Pepin in place as its Culinary Director since 2003, and he not only overlooks the menu fleet wide, but also hosts specialty cooking classes onboard as well as dedicated food themed cruises.

Celebrity Cruises will be launching Celebrity Apex, sister ship to the technologically advanced Celebrity Edge, later this year. These science-fictionesque ships offer striking features such as the Magic Carpet, a tennis-court-sized platform that moves up and down the ship to serve different purposes. Also onboard is Eden, a lush lounge and entertainment area filled with plants that has more outward-facing glass than any other room at sea. In the morning, guests can chill out before the day’s activities with yoga or a casual breakfast, and by night the space transforms into an immersive drinking and dining venue.

This cruise category is growing quickly and there’s plenty to be excited about – watch this space.