PREMIUM

For cruisers looking for a more refined experience without the massive price tag of a luxury line, the premium category is ideal. They offer more inclusions than contemporary cruise ships and tend to attract more mature cruisers.


Think of lines such as Princess Cruises, Azamara Club Cruises, Norwegian Cruise Line and Holland America Line, lines that exemplify the difference between premium and contemporary with their top-quality service. With higher staff-to-guest ratios, this is where premium lines excel.


Premium lines tend to steer away from having rides and large amusement areas, but there are some exceptions. For example, some Norwegian Cruise Line ships have two-storey go-kart tracks and laser tag courses.


A recent shake up in the premium market came with the launch of Richard Branson’s cruise line, Virgin Voyages. The first ship, the ultra-trendy Scarlet Lady, offers a ‘cruise for the non-cruiser’ which means that along with a vast range of drinking and dining options, the ship also boasts a world-class fitness centre that includes a boxing ring and its very own tattoo parlour.


One of the largest ships from Princess Cruises, currently homeported in Australia, is Majestic Princess. The ship features two new specialty restaurants, including haute Chinese cuisine venue Harmony, which was created in partnership with Chef Richard Chen of the first Michelin-starred Chinese restaurant in the US. More than 80 per cent of Majestic Princess staterooms include private balconies and all cabins feature the new Princess Luxury Bed, designed by sleep expert Dr Michael Breus specifically for Princess.

The new ship also has the Seawalk, the first ever glass-floor walkway at sea that lets you step out 128 feet above the water, and for shopaholics, nearly 1,100 square metres of luxury duty-free boutiques.


Azamara Club Cruises, the sister brand to Celebrity Cruises, is known for its small and intimate ships and immersive shore experiences. Thanks to their size, the ships are able to access ports with shallower waters that are off limits to larger ships, and can also spend evenings in destinations, lending itself to more excursions after dark, including bespoke AzAmazing Evenings. This could be anything from meeting 200 saltwater crocodiles at Crocosaurus Cove in Darwin to a Maori cultural concert at Wellington’s Te Papa Museum.


Norwegian Cruise Line is the innovator in cruise travel with a 52-year history of breaking the boundaries of traditional cruising. Most notably, Norwegian revolutionised the cruise industry by offering guests the freedom and flexibility to enjoy their ideal cruise holiday on their schedule with no set dining times, a variety of entertainment options and no formal dress codes. Today, Norwegian invites guests to enjoy a relaxed, resort-style cruise holiday on some of the newest and most contemporary ships at sea with a wide variety of accommodation options. Norwegian Cruise Line sails around the globe, letting cruisers explore the world in their own time while enjoying a variety of dining options, award-winning entertainment and excellent guest service across all of the brand’s 17 ships.

PREMIUM

For cruisers looking for a more refined experience, without the massive price tag of a luxury line, the premium category is ideal. They offer more inclusions than contemporary cruise ships and tend to attract more mature cruisers.


Think of lines such as Princess Cruises, Azamara Club Cruises, Norwegian Cruise Line and Holland America Line, lines that exemplify the difference between premium and contemporary with their top-quality service. With higher staff-to-guest ratios, this is where premium lines excel.


Premium lines tend to steer away from having rides and large amusement areas, but there are some exceptions. For example, some Norwegian Cruise Line ships have two-storey go-kart tracks and laser tag courses.


A recent shake up in the premium market came with the launch of Richard Branson’s cruise line, Virgin Voyages. The first ship, the ultra-trendy Scarlet Lady, offers a ‘cruise for the non-cruiser’ which means that along with a vast range of drinking and dining options, the ship also boasts a world-class fitness centre that includes a boxing ring and its very own tattoo parlour.


One of the largest ships from Princess Cruises, currently homeported in Australia, is Majestic Princess. The ship features two new specialty restaurants, including haute Chinese cuisine venue Harmony, which was created in partnership with Chef Richard Chen, of the first Michelin-starred Chinese restaurant in the US. More than 80 per cent of Majestic Princess staterooms include private balconies and all cabins feature the new Princess Luxury Bed, designed by sleep expert Dr Michael Breus specifically for Princess.


The new ship also has the Seawalk, the first ever glass-floor walkway at sea that lets you step out 128 feet above the water, and for shopaholics, nearly 1,100 square metres of luxury duty-free boutiques.


Azamara Club Cruises, the sister brand to Celebrity Cruises, is known for its small and intimate ships and immersive shore experiences. Thanks to their size, the ships are able to access ports with shallower waters that are off limits to larger ships, and can also spend evenings in destinations, lending itself to more excursions after dark, including bespoke AzAmazing Evenings. This could be anything from meeting 200 saltwater crocodiles at Crocosaurus Cove in Darwin to a Maori cultural concert at Wellington’s Te Papa Museum.


Norwegian Cruise Line is the innovator in cruise travel with a 52-year history of breaking the boundaries of traditional cruising. Most notably, Norwegian revolutionised the cruise industry by offering guests the freedom and flexibility to enjoy their ideal cruise holiday on their schedule with no set dining times, a variety of entertainment options and no formal dress codes. Today, Norwegian invites guests to enjoy a relaxed, resort-style cruise holiday on some of the newest and most contemporary ships at sea with a wide variety of accommodation options. Norwegian Cruise Line sails around the globe, letting cruisers explore the world in their own time while enjoying a variety of dining options, award-winning entertainment and excellent guest service across all of the brand’s 17 ships.